Time ：2024-03-19 15:20:03
The golden autumn brings a refreshing breeze, with the fragrance of osmanthus and osmanthus. The season of harvest is full of gold and silver. On September 22-26, 2023, during this harvest season, personnel from the marketing department of Dingtian Jinong gathered at the Lantian Tangyu Lake Quality Expansion Base to carry out a five-day closed centralized empowerment learning activity. The learning personnel included more than 70 people from Dingtian Group's human resources center, six subsidiaries of Dingtian Jinong, as well as the company's market center and operation coordination center. "Survival of Learners" is one of the essence of Dingtian Group's corporate culture. The purpose of this event is to deepen the learning of corporate culture, popularize industry laws and regulations, comprehensively showcase the market service achievements of marketing personnel, and provide in-depth explanations of the company's management system through conference sharing.
This learning activity is divided into three parts: theoretical sharing, achievement testing, and enhancing physical fitness. A healthy physique is the foundation for us to engage in in-depth learning, and the "devil's body" is also one of the essence of Dingtian Group's corporate culture. In order to practice the corporate culture of the group, all personnel are required to engage in 20 minutes of running or morning exercises before the start of daily learning activities, in order to start the day with full enthusiasm.
With the continuous expansion of market share and gradual increase in product sales of Dingtian Agricultural Products, each subsidiary is facing a more complex market competition environment in daily operations. In order to make the market operation behavior of each subsidiary more standardized and avoid unnecessary losses to enterprises and individuals due to unfamiliarity with laws and regulations, Liu Feifei, the legal manager of Dingtian Group, delivered a training on trademark legal knowledge on the morning of September 22 The training was conducted on the theme of trademarks, trademark infringement, legal liability for trademark infringement, analysis of trademark infringement cases, and the current situation of Dingtian Jinong trademark, providing sufficient explanations and training on the laws and regulations related to the use and protection of the company's trademarks. This enabled all subsidiaries to use the company's trademarks in accordance with the law and regulations in their daily business activities.
Workplace business etiquette refers to a set of norms and codes of conduct followed in business communication, which is crucial for the success of business activities. Standardized workplace business etiquette can establish trust, improve image, enhance communication effectiveness, and gain competitive advantages in business communication. Cheng Changlei, the Training Manager of the Human Resources Headquarters of Dingtian Group, shared "Professional Business Etiquette" in a simple and easy to understand manner, combining professional image and common etiquette, in order to make personnel from various subsidiaries perform more professionally in daily business activities.
Corporate culture is the embodiment of values, behavioral norms, shared beliefs, and work atmosphere within an organization. Corporate culture plays an important role in shaping the internal and external image of an organization, influencing employee behavior and performance, attracting talent, promoting innovation, and promoting sustainable development. Manager Cheng also conducted a special presentation titled "Dingtian Group Corporate Culture Training" to the trainees, providing a comprehensive explanation of the group's corporate culture.
Brand is one of the core assets of a company or product, playing a crucial role in establishing market presence, building trust, increasing value, and driving growth. It involves the identification, reputation, and value of a company or product in the market. Manager Zhang Xu from the Planning Department of Dingtian Jinong Market Center gave a comprehensive review and sharing of Dingtian Jinong's brand promotion work in 2023 under the theme of "Brand Story", and made prospects for the future development direction of Dingtian Jinong's brand.
On the evening of September 22nd, Huazhong subsidiaries Zhang Lu, Wang Yongjun, Wang Peng, Xu Zhenzhen, and Li Fenggao respectively launched product application sharing for crops such as grapes, sunshine roses, kiwifruit, tomatoes, and chili peppers. They fully introduced and displayed the fertilizer application plan, effect, and attention issues of the products.
On the second day of the learning activity on September 23rd, Han Xinai, the General Manager of Dingtian Jinong Market Center, shared the theme of "Creating New Customer Needs". Starting with 9 testing reports of different competitors, he conducted an in-depth analysis of customer needs and market trends. Subsequently, Mr. Han conducted a comprehensive analysis of the importance of soil moisture and the impact of Jinong Letu on soil moisture, with the theme of "Soil Moisture You Don't Know".
Zhang Pan, Manager of the Product Planning Department of the Market Center, provided a detailed explanation of the planning ideas for agricultural products in 2024 based on the analysis and response strategies of the agricultural input industry in 2023 and the analysis of the shipment data of agricultural products from January to July 2023. At the same time, in order to make the market operation of customized products in Jinong more standardized, Manager Zhang shared a special topic on "Management Measures for the Use of Customized Products and Registration Certificates" for learners. By establishing a standardized customized system, the market operation of customized products can be based on evidence.
Wang Ying, Product Manager of the Product Planning Department of the Market Center, gave a special presentation on "Classification and Application of Humic Acid", providing a comprehensive introduction and analysis of humic acid from the aspects of its origin, definition, properties, sources, raw material characteristics, classification, product classification, and application. After introducing humic acid, Manager Wang conducted a systematic inventory and multi-dimensional introduction of Jinong's existing products through "2023 Jinong Product Introduction", allowing attendees to have a more detailed and comprehensive understanding of Jinong's products, so as to better apply them in market work.
On the third day of the learning activity on September 24th, Li Qing from the Product Planning Department of the Market Center gave a special presentation on the application of the Jinong Plan in tobacco production; Yang Xiaofen from the Product Planning Department shared a special topic on the application of Jinong Letu in apple trenching free cultivation, focusing on the prevention and control of physiological diseases in crops; Teacher Zheng Qunlang, the leader of the Technical Expert Group of the Market Center, gave a special presentation on "Tomato Cultivation Management"; Teacher Xi Liugang gave a special presentation on "Reflections on the Sunshine Rose"; In the evening, Southwest subsidiaries He Yibo, Yao Yong, Jia Zhouji, Guo Pengfei, Guo Aihui, Qiangxue, and Xue Shiqiang respectively shared their product applications on crops such as tobacco, chili peppers, lentils, and dragon balls. They fully introduced and showcased the fertilizer application plan, effects, and attention issues of the products.
On the the fourth day day of the learning activity on September 25, Laijing, the Operation Coordination Center, carried out theme sharing on the signing of the sales contract for the problems such as non-standard sales contracts and unclear customer delivery processes in the daily operation work, and fully introduced the relevant processes and precautions to the marketing service personnel; Since the launch of the Jinong Market Service Personnel Operations Management System, it has played a positive role in promoting the daily ordering and customer management of market service personnel. However, with the addition of new personnel and the continuous updating and upgrading of the system, market personnel face many problems in their daily use. In response to these problems, the Operations Coordination Center, Lei Cong, made a special sharing on the "Ordering and Shipping Process of the Operations Management System"; Regarding the standardization of daily reimbursement for various types of invoices for market service personnel, Wang Xianjuan from the Operations Coordination Center gave a special sharing on "Notes on Ticketing for Transportation Expense Reimbursement"; Subsequently, Du Bei from the Operations Coordination Center gave a special presentation on "Reporting Product Quality and Market Objections". Zhao Pei from the Planning Department of the Market Center shared a special topic on the "Planning Department System", introducing the management methods for user follow-up, soil experiments, and demonstration fields, and putting forward new requirements for market service personnel.
In this meeting, outstanding representatives were specially selected: Shi Xudong, Market Service Manager of Inner Mongolia and Liaoning subsidiaries in North China, Zhang Lu, Market Service Manager of Weinan/Shaanxi/Shanxi subsidiaries in Central China, Jia Zhouji, Market Service Manager of Diannan subsidiary in Southwest China, and He Yibo, Market Service Manager of Dianxi subsidiary in Southwest China. They shared a valuable market service case they had implemented in the past six months on how to define high-quality customers, And based on the discovery of at least one current problem in one's own market, provide specific solutions from four perspectives, and share one's methods and experience in market management. Subsequently, the technical expert group led by Teacher Su Juncheng gave a special presentation on "Tobacco Cultivation Management", introducing the precautions and fertilizer nodes in tobacco cultivation; Professor Yang Jingshe from the technical expert group gave a special presentation on "Diagnosis and Control of Physiological Diseases in Crops", explaining common crop diseases and pests.
On the afternoon of September 25th, the market service managers of the Northwest subsidiary, Zhang Yuezhong, Li Xiaoping, Li Haitong, Deng Huachao, and Wang Junbin, respectively, conducted product application sharing on crops such as cotton, stevia, jujube, and corn. They fully introduced and demonstrated the fertilizer application plan, effect, and attention issues of the products.
In order to further enhance team cohesion, on the evening of September 25th, all members of the learning team held a lively bonfire party, while celebrating the brilliant achievements of Dingtian Jinong in 2023, raising a toast to the past and bringing cohesion to the future. On September 26th, the market service managers of the three subsidiaries in North China, South China, and East China discussed the application plans of Jinong products on crops based on the crop situation in their respective regions. Zhao Heping, Zhang Lulu, Zhou Xiaomin, and Shi Xudong, subsidiaries of Zhonghua North, have respectively shared product applications for crops such as cantaloupe, eggplant, citrus, and corn needles. They have fully introduced and demonstrated the fertilizer application plan, effect, and attention issues of the products. South China subsidiaries Tian Weilong, Han Xiaokai, Zhang Xiaolong, and Li Shengrui have respectively launched product application sharing for crops such as chili peppers, corn, bananas, and tobacco. They have fully introduced and demonstrated the fertilizer application plan, effect, and attention issues of the products. East China subsidiaries Liu Haijiang, Liu Mengyao, Yu Congqiong, Yang Hongqiang, Cheng Jing, and Chen Huarui have respectively shared product applications for crops such as wheat, cucumber, yellow peach, tea, sunshine rose grapes, and cantaloupe. They have fully introduced and displayed the fertilizer application plan, effect, and attention issues of the products.
After 5 days of intense and orderly sharing and learning, the marketing personnel of Dingtian Jinong have deepened their understanding of their own abilities and market conditions, and learned advanced market operation experience through communication and mutual learning. All marketing personnel will adhere to the attitude of "learner survival", practice the theoretical knowledge they have learned in their respective markets, achieve self breakthroughs and growth, and create higher value for the company.
