Collaborative Coexistence and Resilience Growth | The 2024 Dingtian Jinong Marketing Work Conference was Successfully Held

At the beginning of the the Year of the Loong, a new journey begins again. On February 20-22, 2024, Shaanxi Dingtian Jinong Humic Acid Products Co., Ltd. held a marketing work meeting to summarize and review the marketing work for 2023, and deploy key tasks for the new year.

Han Xinai, General Manager of the Market Center at @ @ 000, gave a special presentation on the theme of "Collaborative Coexistence and Resilience Growth". Mr. Han comprehensively summarized and elaborated on the overall industry situation in 2023, market analysis of Jinong products in 2023, and team value enhancement in 2024. The sales of Jinong liquid fertilizer in 2023 increased by more than 40% year-on-year. Mr. Han mentioned that in 2023, the entire liquid fertilizer market will show two major trends: a burst of biostimulants, and the boundaries between special fertilizers and compound fertilizers gradually becoming blurred. In the new situation, Dingtian Jinong should focus on market services, product applications, new product research and development, technical services, and brand enhancement in its daily work, continuously optimizing and improving service quality. At the same time, Mr. Han proposed that the Dingtian Jinong marketing team will use "value, collaboration, and symbiosis" as keywords, and with a work enthusiasm of "sincere dedication with respect", invest in the marketing work in 2024.

Zhou You, Manager of the Planning Department of the Market Center, gave a comprehensive review of the brand promotion work of the Planning Department in 2023 through "Setting Sail to the Brand Empowerment Market" and made an overall plan for the key work in 2024. Manager Zhou said that 2023 will be a "complex" year for the liquid fertilizer brand market, with various new ideas and technologies constantly updating and iterating in the brand field. What truly makes people anxious and stagnant in 2023 may not be some visible difficulties, but a complex confusion that makes it difficult to see the direction clearly. Faced with many uncertainties in the market, the planning team of Dingtian Jinong proposed the work concept of "service is not about providing 'obedience', but providing 'professionalism'", requiring department personnel to continuously improve their professionalism, and then make breakthroughs in brand promotion work. The Jinong brand value evaluation was 475 million yuan, the National Plant Protection Association received nearly 200 customers, the Farmers Harvest Festival activity received widespread praise, the Jinong Public Welfare Sand Control Festival achieved fruitful results, the "Hundred Cities and Thousand Stores" work continued to advance, and the "Teacher Su Talks about Flue-cured Tobacco" strong IP was created. New media promotion continued to empower customers and standardize the online sales of Jinong products. In 2023, a series of brand promotion combinations were used to promote and expand Jinong's brand. Achieve a win-win situation in the market. Manager Zhou mentioned that in 2024, the Planning Department of Dingtian Jinong will continue to make efforts in the above areas, and at the same time, the Planning Department will continue to deepen and improve the brand value of Jinong this year.

Zhang Xu, Deputy Manager of the Planning Department of Dingtian Jinong Market Center, reviewed and looked forward to the work of Dingtian Jinong's various regional companies in network management and industry conference operation of Jinong products over the past year, with the theme of "Network Management Measures and Jinong Exhibition Ideas". In 2023, Dingtian Jinong formulated the "Network Operation Management Measures" to guide the operators of Jinong products to use network channels to sell Jinong products reasonably at the institutional level. After a year of management, the online sales order of Jinong products has been effectively improved, forming a situation of coordinated development between online and offline. In 2024, Dingtian Jinong will continue to optimize the "Network Operation Management Measures" to safeguard the legitimate rights and interests of Jinong product operators. In 2023, Dingtian Jinong participated in an industry conference and placed greater emphasis on the dual strategies of "enhancing brand" and "promoting sales". The previous exhibitions this year were not only full of popularity, but also greatly improved the number and quality of customer acquisition.

Zhang Pan, Manager of the Product Planning Department at the Market Center, gave a presentation on the topic of "Explanations on Product Related Systems, Policies, and Applications". Zhang focused on the "Management Measures for Customized Products and Commissioned Processing Products in 2024", "Product Sales Policy in 2024", and "Summary of Product Applications in 2023" to provide a detailed summary and planning of the department's work. Wang Ying, Product Manager of the Product Planning Department of the Market Center, conducted a systematic inventory and multi-dimensional introduction of Jinong's existing key products through the "Jinong New Product Launch Lecture", allowing attendees to have a more detailed and comprehensive understanding of Jinong's products, so as to better apply them in market work.

The planning department and operation coordination staff of the Dingtian Jinong Market Center provided detailed explanations on various work systems and processes, sorted out and optimized the daily work of market service personnel, and put forward new requirements for market service personnel.

Technical experts from the Market Center, including Zheng Qunlang, Su Juncheng, Xi Liugang, and Yang Jingshe, explained the growth characteristics and management points of different crops such as wheat, peanuts, fruit trees, strawberries, and cotton, as well as the application effects of Jinong planting plans on various crops. Li Qing from the Product Planning Department gave a special presentation on the application of the three-dimensional fertilization plan for Jinong tobacco; Yang Xiaofan from the Product Planning Department gave a special presentation on the impact of using Jinong Letu throughout the process on garlic.

The annual marketing conference of 2 is a summary and outlook. After 3 days of sharing and learning, Dingtian Jinong's marketing personnel have deepened their understanding of their own abilities and market conditions, and learned advanced market operation experience through communication and mutual learning. All marketing personnel will adhere to the attitude of "learner survival", practice the theoretical knowledge they have learned in their respective markets, achieve self breakthroughs and growth, and create higher value for the company. In 2024, we will embark on a new journey with a high spirit, serving more customers and users with a full spirit, constantly moving forward, and continuing to shine!