Time ：2024-03-19 15:18:42
New media channels are increasingly becoming an effective means for the agricultural inputs industry to quickly increase market coverage of products, services, and brands. They can not only reach the target audience quickly, but also achieve efficient use of promotional resources. At the same time, the visualization of the promotion results of new media channels also enables practitioners to timely control the market investment ratio between promotion expenditure and effect output, becoming an emerging new promotion channel in the agricultural input industry. When it comes to new media, our first reaction is to various short video platforms, and many people often post short videos, covering everything from showcasing personal talents to showcasing work results. But how to become a traffic blogger and monetize traffic or wealth? More professional personnel and technical intervention are needed.
On January 10th, Qiao Jun, a new media operations teacher at Dingtian Jinong Market Center, came to Qingdao Houtian Agricultural Materials Marketing Co., Ltd. to share on new media short video operations. The sharing content includes two parts: theoretical learning and practical exercises.
Deeply grasp the theory of new media promotion
In terms of theoretical knowledge, Teacher Qiao started with video shooting, video editing, camera use, color matching, video content setting, and traffic enhancement methods, and used lively language and classic promotion cases to provide on-site teaching in simple and easy to understand for the students.
Go deep into the fields to forge internet celebrities
Theory guides practice, and practice tests theory. In order to enable the students to more proficiently apply the theoretical knowledge of short videos, Teacher Qiao led them to the field and conducted on-site practical operations on soil, crops, products, etc., combining the theoretical knowledge learned. As the saying goes, "what you get on paper is shallow, but when you know it, you have to take action." When students shoot short videos, the first thing they need to overcome is the "halo of the mirror." In their daily work, students mostly communicate with colleagues or farmers, who are "acquaintances". Faced with the camera, it is inevitable that there will be tension, language barriers, and other phenomena. Teacher Qiao patiently guided and carefully guided the students. After an afternoon of field practice, the students mastered the key points of short video shooting techniques very well.
On the day after the teaching course ended, a student conducted practical operations according to what was learned in the course. As a result, the traffic of the short video improved significantly compared to the videos they had previously filmed themselves. The video's views increased from over 200 to over 10000.
In 2024, Dingtian Jinong will continue to empower channel merchants and expand agricultural input marketing channels through offline and online marketing combinations. Through offline technical services, conference promotion, and other means, we focus on crops, provide cost-effective crop solutions, increase market penetration, strengthen user stickiness, and bring sales growth points to channel merchants.
