475 million yuan! Jinong Brand Value Evaluation Results Announced, Brand Strength 786

On December 26, 2023, at the just concluded 2023 Shaanxi Trademark Brand Development Conference, the "Jinong" brand of Shaanxi Dingtian Jinong Humic Acid Products Co., Ltd. was evaluated by relevant experts from the Shaanxi Provincial Brand Construction Promotion Center, with a brand value of 475 million yuan and a brand strength of 786.

It is reported that the Shaanxi Trademark Brand Development Conference is a provincial-level brand event hosted by the Shaanxi Provincial Intellectual Property Office, Shaanxi Provincial Department of Agriculture and Rural Affairs, Shaanxi Provincial Department of Commerce, Shaanxi Provincial Department of Culture and Tourism, Shaanxi Provincial Market Supervision Bureau, and Baoji Municipal People's Government. It is an important measure to actively implement the Shaanxi Province's "14th Five Year Plan" for intellectual property development.

According to the "Requirements for Brand Evaluation and Brand Value Evaluation" (GB/T 29187/ISO10668), "Principles and Foundations of Brand Evaluation" (GB/T 39654/ISO20671), "Multi cycle Excess Yield Method for Brand Value Evaluation" (GB/T 29188-2022), and brand value related standards. After credit verification, comprehensive review, expert evaluation, and value calculation, the brand value of Jinong is 475 million yuan, with a brand strength of 786.

In recent years, Dingtian Jinong has accelerated its brand building pace, starting from its own brand building and assuming social responsibility, and strengthened its brand value enhancement work, achieving dual harvests in enhancing its brand connotation and social reputation.

Valuing Trademark Protection and Actively Undertaking Social Responsibility

Dingtian Jinong has always attached great importance to brand value construction. In the past 25 years, it has registered 118 trademarks and obtained 97 approvals. It has established relevant systems such as brand management measures and trademark management measures, and Jinong products have been recognized as the first batch of AA level green food production materials in China.

On the basis of valuing trademark protection, Dingtian Jinong actively assumes social responsibility. As an agricultural input enterprise, the company attaches great importance to the development of green agriculture. Starting from 2021, Dingtian Jinong has been undertaking the upgrading and renovation project of the "Green Production Demonstration Store" of the China Green Food Association. It has assisted the China Green Food Association in collaborating with Bayer and Syngenta to build nearly 100 "Green Production Demonstration Stores" in Shaanxi, Inner Mongolia, Xinjiang, Sichuan, Hunan, Hubei, Liaoning, Yunnan, and Jiangsu. It has increased investment in green production at the production input end, improved crop quality from the source, and achieved green planting, Practice the path of sustainable development of green agriculture in China.

Building a New Landmark for Agricultural Materials Brands through the Hundred Cities and Thousand Stores Project

At the end of 2022, Dingtian Jinong launched the "Hundred Cities and Thousand Stores Project", partnering with excellent distributors and retailers across the country to build Jinong offline image stores, solving the terminal problem of "where to buy Jinong products" and "who to find services" for growers, and pushing Jinong services to the last mile more clearly and clearly, making Jinong image stores a new landmark for local humic acid product sales. At present, we have produced store storefronts, lightboxes, and brand image walls for over 200 Jinong distributors and retailers nationwide, making the Jinong brand image more deeply rooted in people's hearts.

Practicing Green Waters and Mountains, Establishing Eight Step Sand Oasis Guardians

The 5.17 Jinong Public Welfare Sand Control Festival is a public welfare activity initiated by Dingtian Jinong, aimed at improving the soil environment in western desertification areas, increasing the survival rate of vegetation in these areas, and ultimately curbing the process of desertification, achieving the development concept of "green mountains and clear waters are as valuable as gold and silver".

Over the past three years, Dingtian Jinong has donated over 470000 yuan worth of Jinong Happy Land to the Babusha Forest Farm in Gulang County. After using Jinong Letu, the survival rate of seedlings has significantly increased, from 50% to 75%. Babusha Forest Farm has awarded Jinong the honorary certificate of "Oasis Guardian".