Time ：2024-03-19 15:19:24
On December 6, 2023, the 8th National Soil and Fertilizer Harmony Conference, jointly hosted by the China Humic Acid Industry Association and the People's Government of Zhanjiang City, was held in Zhanjiang City, Guangdong Province. Su Juncheng, a senior agronomist and tobacco technology expert in the technical expert group of Shaanxi Dingtian Jinong Humic Acid Products Co., Ltd., was awarded the honorary title of "2023 Most Beautiful Humic Acid Person".
It is understood that the "Most Beautiful Humic Acid Person" award is presented by the China Humic Acid Industry Association, aiming to recognize individuals who have made positive contributions to the development of humic acid fertilizer in ordinary positions by searching for developers, producers, users, promoters, science popularization practitioners, as well as advanced representatives such as new cooperatives, professional distributors, and grain growers who have been dedicated to the field for a long time throughout the industry, Drive the formation of a new trend in the industry where "I am the spokesperson for humic acid fertilizers".
Mr. Su Juncheng is based in Dingtian Agriculture, relying on his more than 20 years of experience in promoting and serving humic acid. Through continuous learning and practice, he has traveled throughout regions such as South China, Southwest, North China, East China, Northeast, and Northwest China, serving a total crop area of over 5 million acres.
Since 2022, Dingtian Jinong has established a flue-cured tobacco service team with Mr. Su Juncheng as the core. Under the leadership of Mr. Su, Dingtian Jinong's flue-cured tobacco team, together with Qi Duoduo's team, a customer in Yingjiang, Yunnan Province, has carried out online publicity and promotion of humic acid products, expanded the influence of humic acid products, explained the physiological characteristics of flue-cured tobacco, and met the nutritional needs of flue-cured tobacco at different times through four platforms: Tiktok, Kwai, Taobao, and Pinduoduoduo, Received unanimous recognition from tobacco growers and channel merchants in the tobacco area. The ultimate goal is to achieve sales growth for the enterprise, the development and growth of customer companies, and tobacco farmers achieve three major market goals: improving quality and increasing income, achieving a win-win situation for production, sales, and use. The product effect has been highly recognized by the tobacco department and tobacco farmers! In 2022, the sales area of Jinong products in Yunnan tobacco region accounted for 1% of the total area of Yunnan tobacco region. By 2023, Jinong products will serve 5% of the total tobacco area in Yunnan. Reaching around 400000 acres.
To actively promote the effectiveness of the Jinong Plan on tobacco, the company fully utilizes all media channels for promotion and creates a personal internet celebrity IP called "Teacher Su Talks about Tobacco". Through Teacher Su's professional knowledge, more tobacco farmers can grow tobacco well. Since its operation, it has gained 30000 followers across the entire network, with an average monthly traffic of over 1 million. It has been certified as a "well-known creator in agriculture, rural areas, and farmers", and its fan base covers major tobacco regions such as Yunnan, Guizhou, and Hunan.
Teacher Su has increased the income of tobacco farmers and improved the quality of Chinese tobacco through his own theoretical teaching and offline guidance. At the same time, Teacher Su was also invited to attend knowledge lectures on tobacco companies in Pu'er City, Dehong Prefecture, and other places, explaining tobacco related knowledge to tobacco system staff. The Jinong plan has been recognized by tobacco systems and tobacco growers in various regions. Through the experiment of Professor Geng Shaowu, a researcher at Chuxiong Tobacco Company, it has been proven that using the Jinong plan has the highest tobacco quality and yield, and the average income per mu of tobacco farmers has increased to 3126 yuan.
